EVERETT, Wash. – The Everett Silvertips, proud member of the Western Hockey League, announced in conjunction with the league today that the Silvertips have earned the WHL Business of the Year Award for the 2018-19 season. COO Zoran Rajcic of Consolidated Sports Holdings International accepted the award on behalf of the organization today, at the WHL Awards in Red Deer, Alberta.
The Silvertips were nominated and named Western Conference finalist for the second straight season through several business criteria including ticket sales, game night promotions, presentation, community involvement, broadcasting, and digital media.
“Earning the recognition as WHL Business of the Year is a remarkable achievement for our entire organization and indicative of the effort every individual in our business office provides with enhancing the growth of the Everett Silvertips,” said Rajcic. “Across the board, talent in our office has driven the direction of ticket sales, operations, marketing, communications, and broadcasting. Every individual employed in those departments embraces our philosophy of connecting with fans across the Puget Sound and its communities of Snohomish County, and makes every day a great day to be a Silvertip.
With that mission in mind, it’s a great pleasure for us to accept the WHL Business Award.”
The Silvertips experienced continued rapid growth in all major business categories in 2018-19, drawing 190,872 fans through the turnstiles at downtown Everett’s 8,134-seat Angel of the Winds Arena for its largest regular season turnout since the 2010-11 season, and surpassed three million fans at the box office in 16 seasons of franchise history.
The Silvertips experienced a 13 percent increase in home attendance over the last two years and a surge in capacity crowds in the second half of the 2018-19 home schedule, including a streak of over 6,600 fans in the final seven home games of the regular season. The Silvertips had a 93 percent renewal rate in season tickets this season, over 500 new seat deposits and 25 new premium corporate partners and new creative sponsorship initiatives.
As an innovator in game-night promotions, presentation, and community involvement, the Silvertips executed a number of successful campaigns in the 2018-19 season, visiting schools, hospitals, and additional community events, including a mission to deliver messaging on anti-bullying, healthy lifestyles, and education enhancement at local Puget Sound schools. The Silvertips visited cancer patients at Providence Regional Medical Center, as well as helping distribute plush toys to local underprivileged families after December’s Teddy Bear Toss game.
This season’s Army Navy Game delivered the return of “Tip A Tip” at all local El Paraiso locations, helping raise over $10,000 for the Navy Recruiting District Seattle First Class Petty Officer Association, helping improve communities and enrolled sailors within their command. During the game’s first intermission, which drew a standing room only total of 8,387 fans on Mar. 2, local enlisted sailors were sworn into service for the U.S. Navy during an on ice ceremony.
With a continuous approach to actively engage their audience on social media, the Silvertips have continued to create awareness of the WHL and the Silvertips brand. Over the last year, the Silvertips account on Twitter, @WHLSilvertips, experienced a 19 percent growth of followers, on Facebook (facebook.com/everettsilvertips) experienced a growth of 654 percent in engagement, and on Instagram (@Everett_Silvertips) the account experienced a 55 percent boost in followers. On radio, the Silvertips continued to carry game night coverage on 50,000 watt KRKO (1380 AM and 95.3 FM), while streaming the Silvertips Hockey Show from Sporty’s Beef and Brew via www.everettsilvertips.com.
Season ticket deposits for the 2019-20 season are accepted for just $50 at www.everettsilvertips.com/tickets. The Silvertips will host Select-A-Seat on Saturday, May 11, from 10:00am-5pm at Angel of the Winds Arena for new and renewing Season Ticket and Mini Plan holders. Details and RSVP information are available at www.everettsilvertips.com/selectaseat.
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